Let's do a thought experiment. Put yourself in the role of a product designer who's just finished a blockbuster crowdfunding campaign on Kickstarter or Indiegogo. You had a really cool idea for a product--one that meets a need in a way that no product ever has before. You've modeled it, built countless prototypes, and have even gotten production samples from your manufacturing partner. Everything is going great...and then suddenly, you find yourself in the position of launching an actual business. That was supposed to be the easy part, right? Anyone can sell stuff. Solving a problem with an innovative design is hard. Except it turns out that marketing your product on a very noisy Internet is a lot harder than you thought it would be. Maybe you need some help. That's where we come in.
We want to help makers reach the biggest audience they can. And because we've been through this before ourselves, we know exactly what makers need: makers want to spend their time actually making things, rather than spend their days doing nothing but marketing.
We want to pair makers with nonprofits and / or charities who are trying to solve the same problems. Non-profits reach a broad number of consumers who are passionate about the same things you are--so they can really drive a lot of attention toward your product. You sell your cool new product in greater quantities, and you help raise money for a cause that perfectly suits the market you're targeting with your product. Everybody wins--including the broader public as a whole.
Watch this space for more info, and for real-world examples of the kinds of things we've discussed above. Meanwhile, if that first paragraph seems to describe you perfectly--or if you work for a nonprofit and want to talk to us about how we can help you--please feel fre to drop us a line.
Finally, don't forget to check out Sparkfactor.org, our parent organization. We're going to be doing good.