Bringing Technology, Manufacturing, and Philanthropy Together.

Andrea Lum on Cause Marketing for Small Businesses

In Hawaii Business magazine, Andrea Lum, director of Bennet Group Strategic Communications, offers some great high-level insights on the benefits to small businesses of cause marketing. One bit of information from the piece jumps right out:

[...] 87 percent of consumers say they would switch from one brand to another if the other brand were associated with a good cause, according to a national survey by Cone Communications.

Today's consumers want more than a product for their money--they also want to see that their money ...

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Givesurance Powers Charities With Your Insurance Payments

An alum of 500 Startups called Givesurance is making it easy for consumers to donate to charities. They've partnered with some of the largest insurance companies in the country to provide consumers with rebates on their insurance premiums of up to 5%, which can then be easily donated to any charitable organization.

We like this model because it lets consumers give without spending any more than they were spending before, while at the same time it provides the companies partnering with Givesurance an extra ...

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IKEA and Sustainability

Forbes' CSR blog is featuring a great interview with Steve Howard, Chief Sustainability Officer for IKEA, about the massive Swedish furniture firm's efforts to arrive at environmental sustainability. It's a great piece, and it demonstrates very clearly an idea that more and more companies are beginning to embrace: that social responsibility does not necessarily have to hurt the bottom line.

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GAP & Bombas: Socks For All

For the 2015 holiday season, GAP is running a well-designed Cause Marketing campaign with Bombas, a manufacturer of socks. A GAP press release announces:

This holiday season, Gap is joining forces with Bombas, the athletic-leisure sock company with a philanthropic mission, to bring awareness to the most requested clothing item in homeless shelters: socks. The exclusive Gap x Bombas collection will be available in select Gap stores around the world and on Gap.com. For every pair sold in participating countries, Gap will give a ...

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Joe Waters on Campaign Execution: KFC vs. White Castle

In this classic (but evergreen) post from his Cause Marketing blog Selfish Giving, Joe Waters makes some great points about what makes for a great cause marketing campaign. He compares a disastrous campaign by KFC with a much more effective one led by White Castle, and points out why the latter succeeds where the former fails. His ultimate point is quite simple:

Fast food restaurants can and should be involved with causes. It's all about fit and execution.

In other words, a good campaign ...

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