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Millennials Prefer Companies Who Give

A new research study performed by Morning Consult on behalf of Fortune magazine finds evidence that today's young people put a lot of stock in the idea of corporate giving—in fact, Millennials tend to prefer buying products from companies who give back:

The survey of more than 2,000 individuals found that nearly two-thirds of people between the ages of 18 and 34 were at least somewhat more likely to want to work for a company that gave to charity than one did ...

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