Technology for nonprofits.

Makers4Good brings engineering and philanthropy together.

Hackaday Prize Accepting Entries Now

The Hackaday Prize—organized by the eponymous Hackaday blog, and sponsored by several well-known companies operating in the hacker / electronics-enthusiast manufacturing space—is well underway, but it isn't too late to enter. The prize is designed to spur innovation by incentivizing individual hardware hackers to try new and interesting things:

The Hackaday Prize is a competition synonymous with creating for social change. Using your hardware, coding, scientific, design and mechanical abilities, you will make big changes in peoples' lives.

It's time to leverage ...

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Is Water.org Failing to Maximize Its Chances?

Image credit: Stella Artois

Beer brand Stella Artois has joined forces with Water.org to help bring clean drinking water to the developing world via their Buy A Lady A Drink cause marketing partnership. It's a great concept: the problem of lacking access to clean water often affects women in developing nations disproportionately to men, as women are most often the ones tasked with walking large distances to gather water for their families. So by purchasing Stella Artois' limited edition chalice, you are literally ...

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GAP & Bombas: Socks For All

For the 2015 holiday season, GAP is running a well-designed Cause Marketing campaign with Bombas, a manufacturer of socks. A GAP press release announces:

This holiday season, Gap is joining forces with Bombas, the athletic-leisure sock company with a philanthropic mission, to bring awareness to the most requested clothing item in homeless shelters: socks. The exclusive Gap x Bombas collection will be available in select Gap stores around the world and on Gap.com. For every pair sold in participating countries, Gap will give a ...

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Joe Waters on Campaign Execution: KFC vs. White Castle

In this classic (but evergreen) post from his Cause Marketing blog Selfish Giving, Joe Waters makes some great points about what makes for a great cause marketing campaign. He compares a disastrous campaign by KFC with a much more effective one led by White Castle, and points out why the latter succeeds where the former fails. His ultimate point is quite simple:

Fast food restaurants can and should be involved with causes. It's all about fit and execution.

In other words, a good campaign ...

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